![]() Check out all of the fizzy goodness in Pepsi’s Facebook video.Ĭreating That Successful, Oh-So-Perfect Video Loop Below is a great example of this technique. Micro-videos aim to capitalize on this gap in attention by keeping the video short and eye-catching, often ranging from 15-30 seconds long. What this means, is that for your content to stand out, it has to grab and hold attention in the first 3 seconds (maybe even 1 second). People are continuously bombarded by ads while scrolling through their social feeds, and have become highly skilled at the art of ignoring them completely. Micro-videos are particularly one of the most effective types of content out there to tell a story in a short period of time. ![]() Video today is accepted and celebrated in all of its original glory across social media and digital advertising, with it’s auto-playing, and auto-looping capabilities. We wrote a whole blog about our old GIF dependency issues.īut times have changed… now, we all know about the power of video on social. While cat memes and Game of Thrones GIFs can be tremendously entertaining, they also look and feel dated ― like the dusty 1999 editions of textbooks that you have to use in school because it’s the only thing available. ![]() GIFs were used so often to share looping content that now, any kind of looping video is often automatically assumed to be a GIF. For a long time, people relied on GIFs ― an ancient file format ― to share animated images so that they could have a perfect loop.
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